E-learning – The fundamentals of finance for executives
From the business model to financial performance
  • Financial analysis and diagnosis - Balance sheet aggregates (FRN, WCR, Cash), net debt and financial analysis ratios. Know how to analyze financial structure, liquidity and solvency.
  • Financial risks: counterparty, liquidity, interest rates, exchange rates, marketable securities - Analysis, valuation, risk mapping and hedging strategy: - Counterparty risk: financial analysis and control of rating practices (internal, external) - Liquidity risk: ALM and group cash flow forecast - Interest rate risk: fixed and floating rate debt, bond issues - Foreign exchange risk: exports, imports, hedging, forward - Securities risk: dividends, acquisition and disposal of securities, trading room - Project & investment related risk Managing the identification and valuation of financial and non-financial risks
  • Financial statements and notes - Know the balance sheet, the income statement, the cash flow statement, the statement of changes in shareholders' equity, the OIC, the notes.
  • Financing through debt - Know the main LT and CT funding tools and levers, the reasons for favoring debt
  • Operating Cash Flow - Know how to calculate and analyze Cash Flow and Free Cash Flow using direct and indirect methods. Cash forecasting, steering and WCR optimization: - Know how to calculate cash flows - Know how to establish cash positions - €/currencies - Know how to calculate and interpret the main current asset turnover ratios (DSO, DPO, DII) - Know how to prepare and reconcile cash flow forecasts - Master Cash Flow and WCR optimization tools in relation to operations.
  • Profitability and investment decision -
  • Return on Equity (ROE) and Leverage - ROE (return on equity) – – DPS (dividend per share) – Payout -TSR (total share return) – Financial leverage
  • Revenues (sales) - Revenues (turnover) - Revenue recognition - Contract analysis - Performance obligation - Price allocation
  • ROCE Value Creation (ROIC), WACC - Value creation: ROCE (ROIC) - WACC - Return on capital employed - Assets turn - Capital intensity
  • Sales activity and pricing policies - Fundamental approaches to sales pricing (cost +, market price, value-based pricing, TCO, CPA formulas, yield management, price elasticity, promotion effectiveness) - Margin calculation, mix effects, scissor effect, impact of inflation, operational lever, performance and productivity.
  • Selling prices and margins -

Target audience

- Accounting managers
- Auditeurs internes
- Consolidation managers
- Financial managers
- Leaders / Project Managers
- Managers non-financial
- Members of the Financial Communication Department
- Members of the legal department
- Members of the Legal Department
- Non-financial Managers
- Non-financial members of the Executive Committee
- Projects Managers
- Purchasing Managers
- Sales and marketing managers
- Treasurers

X day

FinHarmony certificate


This training requires a basic understanding of the company and its economic processes.


– Acquire the context and concepts necessary to approach corporate finance
– Understand the financial cycle of the company, the growth and the logic of investment and financing
– Develop a concrete, dynamic and cross-functional vision of financial performance
– Learn the fundamental aggregates and ratios, know how to calculate them, have references to evaluate them and to judge their evolution
– Integrate the risk dimension in the financial perspective and prepare the decision-making process


> 22 interactive elearning modules organized in 5 courses

> Course 1: General approach
(3 modules – 45 min)

o The company’s financial cycle: Capital employed, Invested capital, Revenues, Net Operating Income
o Analyzing financial statements: 4 methods to know (sector approach, scoring method, strategic positioning, analytical approach)
o First overview of the fundamental criteria of the financial approach: profitability, financial autonomy, solvency, liquidity, etc.

> Course 2: Operating profitability
(5 modules – 1h25min)

o Sales: the different measures, evolution
o Cost structures: margin on variable costs, fixed costs, profit and loss
o Scissor effect, break-even and leverage effect
o Non-operating effects in the income statement: forex effects, scope, other non-recurring effects
o Different levels of margin, and their evolution

> Course 3: Balance sheet and change in capital employed
(6 modules – 1h40 min)

o What you need to know about the balance sheet: capital employed
o The investment policy and the decision to invest
o WCR dynamics: growth and seasonality
o Special arrangements: long-term contracts, partial assets contributions, LBOs
o Focus on intangible assets: impact on the accounts and issues at stake
o Capital intensity and asset turn

> Individual remote tutoring session

> Course 4: Cash flow and financing
(4 modules – 1h05min)

o Shareholders’ equity: changes and remuneration
o Financial debt: cost of financing and leverage effect
o Operating cash flow and free cash flow: know the discrepancies between income and cash flow, calculate free cash flow, identify cash traps
o Cash Flow Statement (CFS): understand the structure of a CFS, know how to reconstruct its large masses

> Course 5: Overall company financial performance
(4 modules – 1h20min)

o Financial self-sufficiency (or the ability to repay its debt)
o Liquidity (or the ability to meet its short-term maturities)
o Solvency (or the major balances of financial structure)
o Return and financial profitability

> Individual remote tutoring session

Why should you attend?

Finance is a challenge for everyone in the company. This 100% online training allows everyone to progress at their own pace, concept by concept, for enhanced learning.

Training approach and assessment

The concepts are introduced starting from the reality of the business and their translation into financial information is presented in a simple and concrete manner.

This training is to be followed 100% online on FinHarmony digital learning platform.
Its content is equivalent to 4 days of face-to-face training that you organize according to your availability.

> All modules (15 to 30 min. each) are divided into 8 interactive sequences to involve the learner. They include a voice-over and videos, a micro-case for immediate application, a whiteboard sequence to retain formulas, and a guiding thread trail (real company case). An evaluation quiz completes each module to ensure that the key points have been retained.
> The learner can spread out his learning over the duration of the subscribed availability (3 months or 6 months). The courses become available as the learner progresses. Once completed, they can be followed at will until the end of the subscription.
Technical and pedagogical support:
> At the end of course 3 and at the end of course 5 , a tutoring appointment is organized with the trainer to discuss the learner’s professional context and guide him/her in the acquisition of skills.
> A forum allows the learner to communicate with the trainer between two appointments and get answers to his questions.
> A glossary (with definitions and acronyms) is permanently accessible from the menu.
> Additional resources are offered in the « to go further » sequences.
A certificate is awarded to the learner upon completion of all courses.


Courses 1 + 2 + 3 : 690 € HT
Courses 4 + 5 : 480 € HT
-20% for 2 packages subscribed on the same day

Time to complete:
3 to 6 months (according to the number of courses subscribed)
Start date: Learner’s choice



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Jonathan C.